Innovation through media and technology WEB ENGINEERING VIDEO PRODUCTION MARKETING Innovation through media and technology

Marketing Technology Manager

Ancestry Feb 2021-present

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I am fortunate enough to work alongside some of the brightest web testing professionals in the country on Ancestry's onsite marketing optimization and conversion team. I currently lead a team that owns the prioritization and execution process of all onsite A/B tests, personalization activities, internal marketing operations, QA, and maintenance requests.

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Founder

Brightyear.io / Bokuno Media Jun 2021-present

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I embarked on what I call my "executive education course" by founding a company and launching Brightyear.io, a next-generation productivity app. Brightyear.io empowers users to achieve more in the most important areas of life, offering advanced goal-setting features, insights into long-term aspirations, and tools for tracking progress. Users can also share their accomplishments with others, building a community of support and motivation.

In tandem to running Brighyear.io, I also help other small businesses with their web, video, marketing, and digital asset needs through a small business called Bokuno Media. This company provides tailored solutions to enhance online presence, streamline digital efforts, and boost overall marketing effectiveness, empowering clients to grow and succeed in the digital space.

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Onsite Marketing Technologist

Ancestry Jul 2018-Feb 2021

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In this role, I worked with marketing strategists to develop and execute various tests to ensure users have the best possible online experience while simultaneously helping the company increase conversion rates and revenue.

Website CMS Manager

Emergency Essentials Jan 2017-Jul 2018

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• Oversaw all tactical website marketing operations including timely creative and content updates, landing page creation, and product creation for website sales.
• Finding and exploiting online marketing opportunities to increase online customer acquisition, web traffic, and conversions.
• Data reporting, online product merchandising, onsite SEO optimization, Conversion Rate Optimization and helping improve the overall user experience on the Magento platform.

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Marketing Front-end Specialist

Emergency Essentials Sept 2015-Jan 2017

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• Made regular updates to the site using our Magento CMS
• Created company promotional videos, advertisements, and other graphical content.